Why do you need an E-Commerce website?
Gain revenue via Google
Physical retail is driven by branding and person-to-person communication. In addition to these two ways of making a service happen, online retail is also driven by traffic from search engines like Google. It is not rare for customers to follow a link in search engine results and land on an e-commerce website that they have never heard of. This additional provenance of website traffic can be the bending point for some e-commerce businesses!
Location of the desired product
It is no longer about pushing a shopping trolley to the correct aisle in a supermarket or scouting for the desired product all over town. On an e-commerce website, customers can click through website navigation or use a search box to narrow down their product search immediately. Some websites remember customer preferences and shopping lists to ease repeat purchase.
Be “Open” 24/7!
Store timings are now open 24/7 when your sales are online. E-commerce websites can run all the time. From the merchant’s point of view, this increases the number of orders they receive. From the customer’s point of view, an “always open” store is more convenient.
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